Meet Dia Mirza-funded BabyChakra, a parenting community and babycare D2C brand

Actor and UN Goodwill Ambassador, Dia Mirza, has made an undisclosed investment in the parenting community and babycare direct-to-consumer (D2C) brand, BabyChakra.

Dia will collaborate with BabyChakra to integrate sustainable and clean care principles into their product ranges, emphasizing sustainable packaging and formulations.

BabyChakra, which is part of the content-to-commerce conglomerate, Good Glamm Group, said it is committed in creating products that are tailored to meet the evolving needs of mothers.

The brand claims that its products are made using natural, dermatologically tested, toxin-free, and allergen-free ingredients, adhering to the highest global safety standards.

The brand aims to empower mothers with knowledge and support, focusing on the needs of the 30 million+ mothers in the Good Community division, the release notes.

BabyChakra claims that it reaches 39 million moms and 10,000 doctors across India, offering relevant information through intelligent communities and personalized content.

In October 2022, The brand launched a national awareness campaign, #LabelPadhoMoms, , focusing on label literacy and raising awareness about harmful chemicals in baby products.