Technology giant Google India has launched DigiKavach, an early threat detection system that will preemptively identify and study these financial fraud patterns.
Google said that its engineers are actively working to decode the methods used by these digital criminals with the aim to anticipate and counteract their moves to safeguard digital users.
With tools like Gmail's Phishing Protection, which blocks a vast majority of phishing attempts, and Google Play Protect which scans Android apps for malware, DigiKavach is making use of Google infrastructure to enhance its protective measures.
Google Pay is employing machine learning and artificial intelligence to detect potential phishing and fraud risks. By sending out safety alerts to users, Google Pay aims to act as a frontline defence against suspicious transactions.
The tech giant said DigiKavach is partnering with entities like the Fintech Association for Consumer Empowerment (FACE) and the Cyber Crime Helpline (1930) to ensure a more holistic approach.
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