Gurugram-based Happie Curves, a startup specializing in plus-size innerwear and comfort clothing, has raised Rs 20 lakh in angel funding.
The investment, which represents a 30% equity dilution, comes from Rikant Pittie, Co-Founder of EaseMyTrip, and Aparna Thyagarajan, Co-Founder and Chief Product Officer of Shobitam Inc.
The deal was finalized following Happie Curves' participation in 'Indian Angels,' an OTT angel investment show on the JioCinema platform.
The startup, which has been bootstrapped since its inception, plans to use the capital to expand its business operations, enhance brand value, and extend its reach across India.
Happie Curves aims to fill a significant gap in the Indian plus-size intimatewear market, which often overlooks this segment.
The brand offers a variety of products, including intimate wear, beachwear, swimwear, and more, all made in India with high-quality fabrics.