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Gurugram-based Happie Curves, a startup specializing in plus-size innerwear and comfort clothing, has raised Rs 20 lakh in angel funding.
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The investment, which represents a 30% equity dilution, comes from Rikant Pittie, Co-Founder of EaseMyTrip, and Aparna Thyagarajan, Co-Founder and Chief Product Officer of Shobitam Inc.
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The deal was finalized following Happie Curves' participation in 'Indian Angels,' an OTT angel investment show on the JioCinema platform.
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The startup, which has been bootstrapped since its inception, plans to use the capital to expand its business operations, enhance brand value, and extend its reach across India.
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Happie Curves aims to fill a significant gap in the Indian plus-size intimatewear market, which often overlooks this segment.
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The brand offers a variety of products, including intimate wear, beachwear, swimwear, and more, all made in India with high-quality fabrics.
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