Kareena Kapoor Khan partners with Sugar Cosmetics founders to sell Korean skincare in India

Indian Bollywood actor Kareena Kapoor Khan has announced a strategic partnership with Sugar Cosmetics founders Vineeta Singh and Kaushik Mukherjee to launch Quench Botanics, a premium Korean skincare brand.

Kareena Kapoor Khan, known for her roles in movies like Heroine, Jab We Met, 3 Idiots, Ra. One, and Veere Di Wedding, has invested in Quench Botanics, marking a step forward in her entrepreneurial journey.

The actor will collaborate with the Quench Botanics team to expand it into a comprehensive omnichannel beauty brand tailored to the specific needs of Indian consumers.

What does Quench Botanics do?

Quench Botanics is a ‘made-in-Korea’ skincare brand that is a joint venture between Kareena Kapoor Khan and Vellvette Lifestyle Pvt. Ltd. (the business entity that owns and operates the brand “SUGAR Cosmetics”).

Quench claims that its products are crafted with natural ingredients such as Korean ginseng, matcha green tea, and grapefruit and also incorporate gentle actives like niacinamide and hyaluronic acid, along with skin-friendly boosters like vitamin E.