Rang De, a peer-to-peer social investing platform, recently partnered with Shark Tank India-featured Bakarmax to design entertaining, informative, animated ad films that generate awareness about social investing amongst younger audiences.
Bakarmax is a comics and animation studio which appeared on Shark Tank season 1 and is currently incubated at IIM Bangalore.
Rang De said the partnership aligns with their broader objective of expanding its social investor base (socially conscious lenders), especially among the young generation who share mutual concern towards underserved communities.
Bakarmax, which reaches 80,000 people monthly across different platforms, will help Rang De accelerate its long-term goal of attracting one million social investors to its platform in the next three years.
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Rang De is an Indian peer-to-peer social investing platform that enables users to invest in entrepreneurs and students from low-income communities across India.
The startup leverages its digital platform to raise funds from social investors (lenders) and channels it to deserving individuals to enable their livelihood activity and education.
Through partnerships and creating borrower support systems, it ensures reliable loan repayments, aids in developing credit scores, and reduces risk for lenders.
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