Noise onboards Olympic Gold Medalist Neeraj Chopra as its brand ambassador

India’s connected lifestyle brand Noise has onboarded Neeraj Chopra, Olympic Gold Medalist and the reigning Javelin world champion, as its brand ambassador for smartwatches.

Previously, Noise onboarded cricketer Virat Kohli and Bollywood star Taapsee Pannu as its brand ambassador for wearables.

Founded in 2014 by Amit Khatri and Gaurav Khatri, Noise initially started by selling smartphone cases and accessories.

In 2018, the startup began selling smartwatches and wireless earbuds.

Tata AIA Life Insurance, Gillette, Country Delight, Coca-Cola and Under Armour are some of the brands Neeraj Chopra endorses.