SBI Life Insurance, the insurance arm of the State Bank of India (SBI), has entered MetaVerse with the launch of 'LifeVerse Studio'.
SBI Life Insurance aims to reach younger internet users and revolutionize consumer experience in an immersive virtual world.
SBI Life's 'LifeVerse Studio' allows users to create and personalize avatars to connect with a varied audience.
It has used the integration of various technologies like AR and VR in the Metaverse to change the consumer experience across different industries.
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