TVS Motor Company recently announced its entry into the European market in partnership with Emil Frey, a century-old leader in automotive distribution.
The partnership will enable TVS to leverage Emil Frey's vast distribution network and deep market understanding in Europe.
TVS Motor Company plans to introduce a diverse range of high-performance two-wheelers in Europe, including models like TVS Jupiter 125, TVS NTORQ, TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310, and TVS Apache RTR 310.
Emil Frey Group will oversee the distribution of these products in selected European countries, utilizing their extensive sales, marketing, and service networks. This move is part of TVS Motor's broader strategy, as exports currently constitute about 25% of their business.
The collaboration is set to kick off in France, where a full range of TVS Motor products, including ICE and EV models, will be available from January 2024.