WhatsApp has rolled out WhatsApp Channels, a one-way broadcast tool, in India and over 150 other countries.
WhatsApp Channels will enable people to receive private updates from organizations, sports teams, artists, and thought leaders that they can follow.
The Indian cricket team and celebrities, including Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda have launched their WhatsApp Channels.
WhatsApp claimed that personal information of both admins and followers will be protected and who people choose to follow is private.
Channels allow administrators to share text, photos, videos, stickers, and polls in a broadcast format.
To access Channels, individuals will have to go to the "Updates" tab on WhatsApp. Here, users can find and follow various Channels, which are displayed separately from their personal chats with family and friends.
WhatsApp has introduced a series of features to enhance user engagement on its new Channels platform.
The Enhanced Directory helps users easily find and follow channels that match their interests, filtering options based on their location and displaying new or popular channels based on the number of followers.
The "Reactions" feature lets users use emojis to respond to content, allowing them to express their opinions while keeping individual reactions private, only showing the total count of reactions to foster community engagement.
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