WhatsApp has announced the launch of several business-focused features for WhatsApp business users at its Conversations event in Mumbai held on September 20.
Through this feature, businesses create rich menus and forms within the chat so customers can perform various actions without leaving the conversation.
This feature makes it easier for customers to complete a purchase directly in the chat. This will enable customers to add items to their cart and send a payment using the method of their choice from all supported UPI apps, debit and credit cards, and more.
Businesses can now receive a verification checkmark, which increases business authenticity and helps customers know they are chatting with the right company.
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