Why did Mukesh Ambani's JioCinema partner with ShareChat and Moj?

Mukesh Ambani's JioCinema has partnered with ShareChat and its short-form video app Moj.

The collaboration aims to showcase a wide array of sports content, including major events like the WPL, IPL, Indian Super League, and the Olympics.

By leveraging ShareChat and Moj's platforms, JioCinema intends to deepen its engagement with regional content consumers and integrate into their digital consumption habits.

ShareChat and Moj boast a combined user base of over 325 million, offering a vast audience for JioCinema's sports content.

Viewers can look forward to a mix of live sports events and unique content, including unheard tales, anecdotes, and conversations from dressing rooms, narrated by JioCinema’s experts. Notably, The content will be available in multiple languages, catering to the diverse linguistic preferences of the Indian audience.

This partnership is expected to significantly impact the way sports content is consumed in India. By making digital sports content omnipresent through platforms like ShareChat and Moj, JioCinema aims to reach a wider audience across the country.