Ayurvedic babycare startup Babyorgano raises $150K from Devx Venture Fund

Ayurvedic babycare and wellness D2C startup BabyOrgano has raised $150,000 in a pre-seed funding round led by DevX Venture Fund. 

Founded in January 2020 by Riddhi Sharma and Ripul Sharma, BabyOrgano said that its products are designed to provide kids with safe, natural, and effective healthcare solutions that mothers can trust.

The startup claims that its products are 100%natural and ayurvedic, approved by FDCA and manufactured under ISO & GMP certified facilities. Some of its portfolio products are Immunity Booster Swarnaprashan, Cold Relief Roll On, Instant Colic Relief Roll On, Ayurvedic Milk Mix Chocovita, Natural Bath Powder Ubtan, Mosquito spray and kids personal care range like shampoo, wash and lotion etc.

Riddhi Sharma, Founder and CEO – BabyOrgano, said, "The funding comes at a time when we are seeking to expand our product range while increasing awareness about Ayurveda's intrinsic strengths. At BabyOrgano, we work on offering the best-in-class health & wellness solutions based Ayurvedic products to the Indian Kids. We are at a stage in our growth journey where our focus is to launch new innovative products and benefiting more children with power of Ayurveda. Funding will be deployed towards these goals and creating a robust team."

Ripul Sharma, Co-founder at BabyOrgano, said, "There are baby care brands that offer natural approach, but none of them offer the higher order benefit of 'Ayurvedic,' which creates a clear white space. BabyOrgano, a D2C startup stands out from the rest because we focus on nurturing early life with Ayurvedic approach and connecting kids with our 5000 years old culture. From ingredient sourcing to product formulations, and even the manufacturing processes, we are taking care of every minute details."

Umesh Uttamchandani, Co-founder & CGO, DevX Venture Fund, "Our investment thesis largely revolves around having a strong founding team since that is what early-stage investing is all about. With Riddhi Sharma's strong credentials in Ayurveda and their value proposition, we had no doubts in capabilities of the team. Also, the wellness and child + family health vertical is growing rapidly and we are confident about BabyOrgano's prospects, given their high quality product range and domain expertise. Their strong emphasis on new products development and customer experience would enable them to scale rapidly as they expand their customer-base and team".

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