Cricketer Hardik Pandya, others invests in kids footwear startup Aretto

Kids footwear startup Aretto said it has raised $550,000 in a seed funding round from cricketer Hardik Pandya and angel investors. 

Angel investors who participated in the round include Abhineet Singh (Co-founder of multi-brand sneaker company VegNonVeg), Shyam Raichura (MD of Aan Group), Raunak Munot (Ex-CMO of Bombay Shaving Company), investment banking firm Vermont Advisors, Vinayak Shrivastav (co-founder Videoverse), and Kunal Sumaya (MD of Julius Bear).

With this funding, Aretto says it plans to expand its market presence, onboard new talent, and increase research and development efforts to introduce newer product ranges.

Founded in 2019 by Krutika Lal and Satyajit Mittal, The startup offers technologically designed shoes that adapt to the shape and size of kids' feet as they grow. 

"Each investor is a mentor in their own capacity and a well-wisher of the brand, sharing our larger vision and belief in the team's determination and grit. This seed funding is not only a testament to our investors' confidence in our innovative kids' technology, but it also reiterates our commitment to revolutionizing the industry," Satyajit Mittal, Co-founder & CEO of Aretto, said.

Aretto said that it plans to open its first retail store in Pune and partner with multi-brand outlets in key metropolitan cities, catering to a wider customer base in India.

The startup earlier said that it holds a utility patent from the Indian Patent Office for its sole technology that allows Aretto shoes to expand up to three sizes according to the size of the kid’s feet. 

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