Curefoods makes strategic investment in Hyderabad-based Millet Express

Cloud kitchen operator Curefoods today announced it has made a strategic investment in Hyderabad-based Millet Express, a healthy millet-based food brand.

Millet Express, which offers millet-based South Indian cuisine as well as North Indian cuisine, said it would use the capital primarily to expand its business presence and cater to the growing demand for millet-based products, and reach a wider consumer base.

Additionally, Curefoods said it will offer operational excellence and industry knowledge to Millet Express, facilitating the enhancement of its operations and market presence. 

The cloud kitchen giant also plans to extend the Millet Express product range to its online and offline platforms with the aim of introducing a wide selection of millet-based food products to meet the evolving taste and dietary preferences of Indian consumers.

Gokul Kandhi, Chief Operating Officer, Curefoods, said, "The United Nations General Assembly has declared 2023 as the International Year of Millets (IYM2023) and this sector is expected to gain significant traction and support that will further enhance the growth potential of Millet Express. The brand also shares our vision of providing healthy and wholesome food choices, and we are excited to support their growth and contribute to their success. This partnership is based on shared values and a common mission to serve honest food that Indian customers love.”

Also Read:

• Retail tech startup SmartDukaan raises $10M in a pre-Series A round