D2C lifestyle brand eské raises $1.5M led by Cyrus Mistry-founded Mistry Ventures

Mumbai-based eské, a direct-to-consumer (D2C) lifestyle brand that offers premium handbags, briefcases and accessories has raised $1.5 million or around Rs 12 crore in a pre-series A funding round led by Mistry Ventures, with participation from existing investor Fluid Ventures.

What does eské offer?

Founded in 2018 by Shivam Khanna, a serial entrepreneur with over 10 years of experience in manufacturing. eské is a direct-to-consumer lifestyle brand that offers premium handbags, briefcases and accessories for the global modern consumer in the price range of Rs. 3,000 to Rs. 10,000. 

The brand claims to have a strong online presence through its own website and various e-commerce platforms, as well as offline stores in select cities across India.

What is the purpose of fundraising?

eské plans to use the fresh funds to expand its product portfolio, open experience centres, enhance its technology platform, and enter new markets. 

“Humbled to partner with Mistry Ventures this early in our journey. Their long-term approach and patient capital will allow us to build eské into a world-class brand, with robust unit economics," said Shivam Khanna, founder and CEO of eské. 

"India has long been known as a product exporter and brand importer. We will change that. Leveraging our decades of manufacturing expertise producing for the world’s finest brands, we will unleash our manufacturing capabilities, combining them with technology, to build a globally recognized lifestyle brand from India," Shivam said.

Zahan Mistry of Mistry Ventures, said, “The product quality of eské stands well above anything we have seen in the market. Their innovative and integrated supply-chain enables them to turn around inventory, and new styles extremely fast. We believe that eské has the potential to become a beloved brand in this space, and we are excited to partner with them in their journey”. 

What does Mistry Ventures do?

Established in 2018 by the late Cyrus Mistry, Mumbai-based Mistry Ventures is a venture capital firm that aims to incubate new ventures and provide seed, early-stage and growth capital to startups. 

The firm has been actively involved in investing in startups across multiple domains, including D2C, SAAS, agritech, and more.

Also Read:

• Swiggy launches Swiggy One Lite membership for consumers; know the benefits