D2C milk delivery startup Uzhavarbumi raises Rs 7Cr from Anicut Capital

Chennai-based direct-to-consumer (D2C) milk delivery startup Uzhavarbumi has raised Rs 7 crore in funding from Anicut Capital.

With this, The startup aims to enhance its technological prowess, improve plant and machinery equipment and amplify marketing strategies. In addition to this, It aims to reform the packaging of products and increase their employee strength.

The funds will also be used towards expanding its presence to Bengaluru and Hyderabad.

Founded in 2017 by Vetrivel Palani, Uzhavarbumi delivers farm-fresh milk to Chennai's urban areas by procuring milk from rural and marginal farmers at a better market price and forming a bridge between the primary producers (farmers) and consumers.

The model also helps farmers to generate stable income.

Statements:

"We are thrilled to have Anicut Capital as our investor and partner in the mission to create a more sustainable and equitable agri-food system. With Anicut's support, we aim to expand our operations and bring farm-fresh milk to more customers across India", said Vetrivel Palani.

"We are proud to associate with Uzhavarbumi in their mission to promote direct commerce between farmers and consumers. Their innovative approach towards supply chain management and focus on eco-friendly packaging aligns with our vision of promoting sustainable development. They have immense potential in transforming the agricultural sector of India and we are excited to support their growth plans and expansion into new markets", said IAS Balamurugan, managing partner of Anicut Capital.

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