Bengaluru-based distribution and logistics startup Ripplr has raised $40 million in a Series B funding round led by Fireside Ventures, with participation from new investors Bikaji and Neo Foods, and investors, including 3one4 Capital, Zephyr Peacock India, and Japanese conglomerate Sojitz Corporation.
The round also includes debt funding which was contributed by Stride Ventures, Alteria Capital, Northern Arc Investment and Trifecta Capital.
The startup plans to use the raised capital to expand its technology platform and scale its team, with the aim of expanding its presence PAN-India.
Founded in 2019 by Santosh Dabke and Abhishek Nehru, Ripplr is a plug-and-play integrated distribution network offering distribution as a service to brands. The startup helps companies manage and digitise operations, and create visibility and reach with a management layer for the supply chain.
It claims to have 24 warehouses in its distribution network across cities servicing 80,000+ retailers. FMCG brands like HUL, Britannia, ITC, Nestle, Mondelez, Colgate Reckitt Benckiser, Godrej, Dabur, and Nivea among others are some of its customers.
"With this round, we are aiming to increase our geographical footprints in India to solve the reach and visibility complications faced by all the FMCG brands in offline distribution and supply chain. We aim at becoming one of the trusted long-term partners for brands, distributors, and kirana stores by building an omnichannel model to optimise supply chain inefficiencies,” said co-founders Abhishek Nehru and Santosh Dabke.
“There is an increasing focus on offline expansion that we see with D2C brands after they acquire a strong consumer franchise. We believe that there is a massive untapped potential in plug-and-play retail and are certain that Ripplr’s distribution platform operating at scale across the country will unlock the potential in the offline retail space,” said VS Kannan Sitaram, Co-founder, and Partner at Fireside Ventures.