Ed-fintech startup Invest4Edu raises $3 million in seed funding

Invest4Edu, a Mumbai-based ed-fintech startup offering education planning, saving and investment services, has raised $3 million in a seed funding round led by prominent family offices.

The startup plans to use the raised funds to accelerate growth and deepen its impact in early education planning and financial support.

Earlier this year, Invest4Edu added Hemika Tanwar and Chintan Kotak as co-founders.

Bolstering sales and marketing programs

Invest4Edu, which operates in B2C and B2B2C segments, is also working on bolstering its sales and marketing, tech, and outreach programs.

The startup aims to leverage these resources to significantly increase its reach, enhance services, and elevate customer satisfaction. 

“This is an important step in our journey of making quality education accessible to all. The proceeds will be leveraged to accelerate the growth with primary focus on sales and marketing, technology, and product development,” said Peeyush Agrawal, CEO of Invest4Edu.

Aiming to capture a large portion of education planning market

The average spending on higher education in India is $73 billion, while for study abroad, it is $50 billion. Indian education is growing with a CAGR of 10%, while the overseas education market is expected to grow at a CAGR of 12%-14%.

Invest4Edu said its addressable market size is upwards of $2.5 billion and aims to capture a significant share of the education planning market, targeting over 1.5 million users and empowering a million families by the next two years. 

The startup's revenue goals include building a $250 million Mutual Fund AUM and a monthly SIP book of $6 million.

Who are the founders?

Founded in 2021 by a team of financial industry veterans Peeyush Agrawal, Rozy Efzal, Hemika Tanwar, Chintan Kotak, Tushar Bopche, Aditya Agarwala, and Manoj Sharma, Invest4Edu empowers parents and students to discover and plan their educational goals using smart AI-based tools. 

The startup's product and service offerings include: Personalized Education Journey, Edu AI – a chatbot that answers all education-related questions, Edu Abacus – a college cost calculator, career selector, career library, study abroad services, affordability calculator, and more.

On the financial side of education planning, it offers portfolio management services, investment services in mutual funds and stocks, market research services, and education loans.

Invest4Edu's market presence

Over the past year, Invest4Edu claims to have created more than 50,000 user education journeys on its platform and built a network of over 100 business partners across financial services, skill-building programs, expert collaborations, and institutional offerings.

Through its financial literacy program for youth, the startup has trained over 8,000 young individuals in financial literacy, empowering them to generate work opportunities.