Fashion-tech startup ANNY raises Rs 10 crore to expand product categories

Fashion tech startup ANNY has raised Rs 10 crore in a pre-Series A funding round led by early-stage venture firm Atomic Capital.

The startup plans to use the raised capital to broaden its product categories, enhance its proprietary technology stack, and strengthen both leadership and distribution networks, according to a company statement.

Last year, it raised an undisclosed amount in a seed funding round led by Faad Capital, a prominent early-stage investment firm. That round also saw participation from various high-net-worth individuals (HNIs) and angel investors.

Founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, ANNY positions itself as an accessible luxury label catering to modern Indian women. The startup operates a real-time, inventory-light model, drawing on a vertically integrated supply chain to offer globally inspired, trend-led fashion at competitive prices.

“Our vertically integrated model, coupled with real-time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy. With Atomic Capital’s backing, we’re not just scaling faster, we’re scaling smarter. This investment fuels our ambition to become over Rs 100 crore ARR brand by next year and drive a true movement in India’s fashion-tech landscape,” said Japjot Singh, who is also the CEO of ANNY.

Based on a proprietary tech stack and responsive design process, ANNY claims to minimize inventory risk while maintaining high consumer satisfaction. The startup also said it has achieved an eightfold increase in scale since inception, crediting its growth to fast product cycles and its ability to anticipate and respond to fashion trends in real time.