Health and wellness startup Traya Raises Rs 75 crore from Xponentia Capital

Hair care startup Traya has raised Rs 75 crore in funding from the Mumbai-based private equity firm Xponentia Capital. 

With its unique approach combining Ayurveda, Allopathy, and Nutrition, Traya offers personalized treatment plans. These plans are crafted based on medical recommendations and aim to tackle the root causes of hair loss.

Founded in 2019 by husband-wife duo Saloni Anand and Altaf Saiyed, The startup claims that to have attracted over 200,000 clients who report positive outcomes from the regimen.

Focused on providing effective solutions 

Co-founder Saloni Anand said the funding enables the company to further its mission of providing personalized, effective solutions to address the unique hair-related needs of each individual.

"We are dedicated to helping people take control of hair loss and helping them feel confident again,” Saloni Anand said.

Backing from notable investors

Prior to this round, Traya Health raised $2.2 million or Rs 16 crore in January 2022 from Fireside Ventures, Kae Capital, and Whiteboard Capital. In November 2020, The startup raised its first round of funding from Whiteboard Capital, Suhail Sameer, Puneet Kumar, and Kae Capital.  

What is the purpose of fundraising?

While Traya did not detail the specific plans for allocating the funds, the startup boasts a strong customer base, with over one million customers already benefiting from its products. 

"We believe Altaf and Saloni have built a unique business with a focus on holistic care, leading to better outcomes for customers. Traya has developed expertise in understanding hair loss and has demonstrated success in solving it through innovative combinations of Ayurveda, allopathy, and nutrition. Our investment in Traya fits Xponentia's thesis to back fast-growing and profitable digitally native consumer brands," said Rahul Bahri, Director at Xponentia Capital.