Scoop Confirmed: India's 10 minute house help app Pronto raises $11 million

Pronto, which describes itself as India’s first real-time household help platform, has raised $11 million in a Series A funding round co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures (BCV).

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ISN was the first to report on Pronto's Series A fundraise on July 29, 2025.

Founded in 2024 by Anjali Sardana, Pronto operates on a 10-minute, shift-based model for on-demand home services, positioning itself as a dependable, high-frequency urban utility. The platform is designed to address inefficiencies in a sector where most households rely on informal networks for help, and where workers face irregular income and limited safeguards.

“Pronto is not just another app — it’s architecting an entirely new layer of urban infrastructure for household help,” Sardana said.

“We’re tackling a sector that has remained unstructured and unreliable for decades by offering instant, vetted help through a shift-based model that elevates worker earnings and service trust. With this funding, we’ll deepen operations, build workforce resilience, and prove that household help can scale as a high-frequency utility in India’s most time-strapped cities.”

Unlike aggregator-style home-service platforms, Pronto operates on a shift-based delivery system that the startup says gives workers predictable income and customers guaranteed reliability. All professionals undergo training and background verification before deployment. 

“Pronto is creating something novel for India: an infrastructure layer for domestic help that brings structure to traditionally informal markets,” said Neeraj Arora, managing director at General Catalyst.

“This shift-based model creates predictable incomes for workers while delivering reliability for households, representing the infrastructure-building companies we back: those creating new economic frameworks across India's expanding urban centers.”

Paul Hudson, founder and chief investment officer at Glade Brook Capital, described Pronto’s execution as “exceptional,” adding, “Pronto is not another home-help app it’s rapidly becoming a consumer infrastructure platform that delivers meaningful work opportunities and helps meet the daily needs of urban families.”

Ajay Agarwal, partner at Bain Capital Ventures, said their early investment was driven by the opportunity to formalize a widely used but largely unstructured service.

“In just a few months, Anjali and team have proven that this model can scale delivering high-frequency, real-time help to households while elevating incomes for workers,” he said.

Pronto plans to expand beyond Gurgaon into Mumbai, Bengaluru and other metros over the next 12 to 18 months. The startup intends to set up micro-hubs across key residential clusters to maintain sub-10-minute service times, onboard and train 10,000 additional workers, and invest in quality-assurance systems and real-time operations technology.

The platform currently connects households with trained, background-verified professionals for tasks such as cleaning, laundry, utensil washing, and basic meal preparation.

It operates on a hyperlocal hub-and-spoke model and offers workers guaranteed shifts, higher earnings, and access to benefits typically unavailable in the informal domestic help sector.