Neha Dhupia-backed D2C dinnerware brand BlackCarrot raises funding from a group of investors

BlackCarrot, a startup that claims to be India’s first mass-premium dinnerware brand designed for health-conscious consumers, today said it has closed its pre-seed funding round, which was led by Venture Catalystst, one of India's leading integrated incubator and accelerator platforms.

The round also attracted backing from prominent investors including We Founder Circle, EvolveX Accelerator, GX Ventures, and Suraj Nalin, Co-Founder of PlaySimple Games.

Additionally, celebrity investors Neha Dhupia and Agnello Dias (former Chief Creative Officer of JWT) joined the cap table. Neha first invested in BlackCarrot in April 2024.

BlackCarrot's offerings

Founded by Yadupati Gupta (former investment banker at J.P. Morgan and Avendus Capital) and Vishal Gupta (former Head of Marketing and Sales at Wipro Consumer Care and VIP Luggage Group Company), BlackCarrot says its products are made using Bone China (animal bone ash)-free ceramic, lead-free glassware, and 304 food-grade stainless steel cutlery and bar accessories — offering a safer and more elegant alternative for modern Indian homes.

"BlackCarrot stands for conscious living — merging design, health, and Indian tradition. I’m proud to support a brand that redefines what truly matters around the dining table," said Neha Dhupia.

Market presence

BlackCarrot claims to have rapidly grown its presence, launching across Tata Cliq Luxury, Myntra, Amazon, Flipkart, and Nykaa Fashion, while establishing an offline footprint in Nature’s Basket and Food Square. In addition, it has partnered with Aadit Palicha-led Zepto for quick doorstep delivery.

According to co-founders, the fresh capital will be used to accelerate expansion across D2C, marketplaces, offline retail, and quick commerce. "We’ve already initiated discussions for a larger upcoming round to match our scale-up trajectory," they added.

“BlackCarrot represents a new wave of consumer brands in India that combine health consciousness, design innovation, and scalable business models. The company’s impressive progress in building a strong omnichannel presence and its commitment to eliminating harmful materials from everyday dining products position it well for rapid growth. With the Indian dinnerware market undergoing a shift toward wellness and sustainability, we see immense potential in BlackCarrot’s vision to become the go-to brand for modern households," said Dr. Apoorva Ranjan Sharma, Co-Founder, and Managing Director of Venture Catalysts++.