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P-TAL, a startup promoting and manufacturing authentic and artisanal kitchenware, cookware, and home decor products, has raised Rs 4.33 crore in a seed funding round led by Titan Capital.
Who are the participating investors?
Apart from Titan Capital, The round also saw participation from a diverse group of notable investors, including Anicut Capital, Ghazal Alagh (Mamaearth), Sandeep Aggarwal (Droom and Shopclues), Vishesh Khurana (Shiprocket), Ashutosh Valani and Priyank Shah (Beardo and Renee Cosmetics), Bala Sarda (VAHDAM India), Deep Bajaj and Mohit Bajaj (Sirona), Ashish Tulsian (POSist), Arjun Vaidya (Dr Vaidya's and V3 Ventures) among several others.
What is the purpose of fundraising?
According to the company's statement, the raised capital will be utilized to build a strong core team for scaling the venture and establishing P-TAL as a trusted global brand in the widely unorganized space of brass, copper, and bronze products.
The startup said it has made significant progress in the market, witnessing remarkable momentum since its inception as just a college project in SRCC.
How P-TAL helped artisan families?
The P-TAL has played a vital role in reviving the craft of the Thatheras while also increasing the monthly income of 55 artisan families by over 1200%.
The startup claims that its products have gained recognition beyond borders and have been selected for gifting by prestigious clients such as the Reserve Bank of India, Pernod Ricard, the G20 Summit 2023, and Engineers India Limited (EIL).
What are the offerings of P-TAL?
Founded in 2019 by Aditya Agarwal and Kirti Goel, P-TAL aims to revive ancient traditions in a contemporary way while promoting the use of traditional metals like brass, copper, and bronze.
The company’s products are handcrafted by the Thatheras of Jandial Guru, Punjab which is a UNESCO-listed craft.
While it has a physical presence in Delhi, The startup also sells its products through its own website as well as through marketplaces like Amazon, Tata Cliq, LBB, Etsy, Okhai, and others.
“We have a strong belief that it’s not just about the food we eat; how we cook and consume our food matters equally, if not more. We wish to ensure that with P-TAL, we are able to help people across the world switch back to the right choices of using traditional metals in cooking, drinking, and eating," said Aditya Agarwal.
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