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Pep Founders Nav Agrawal and Swapnil Upadhyay
Pep, a mobile-centric online marketplace for various content formats and categories, has raised $2.5 million in a seed funding round. The platform is on a mission to curate and democratize content, ensuring that quality knowledge is both accessible and affordable for everyone.
Founded in 2023 by Nav Agrawal and Swapnil Upadhyay, Pep enables users to explore, purchase, and monetize content and services across diverse formats, such as live sessions, videos, one-on-one consultations, PDFs, audio, and more, spanning numerous categories including cooking, DIY, fashion, health & fitness, and personal finance.
Who are the participating investors?
The funding round was spearheaded by India Quotient and saw participation from angel investors like Vidit Aatrey and Sanjeev Barnwal of Meesho, Kunal Shah from CRED, and Farooq Adam of Fynd. Other contributors included Parag Bhide, Sambhav Mehrotra, Sridhar Subramanian, Ravindra Yadav, and Sargun Gulati.
According to the company's statement, the raised capital would be utilized for product development, user growth acceleration, branding initiatives, and team expansion.
How Pep plans to revolutionize content creation and consumption?
Nav Agrawal, co-founder and CEO of Pep, said the company is aiming to transform the content creation and consumption landscape.
“We are building a new-age content marketplace that is changing the way we consume or create content. With our mobile-only approach, we enable people to sell content in a few clicks, directly monetize their knowledge, and reduce dependency on conventional ad-based income," Agrawal explained.
He said the role of personalized machine learning algorithms in helping consumers discover and purchase the right set of content at affordable prices, fostering a no-regret mindset among them.
“We are excited to back Nav and Swapnil again to build the Amazon of digital goods and services. With the fast-paced digitization of the world around us, we see a huge Total Addressable Market (TAM) waiting to be unlocked,” said Madhukar Sinha, Partner of India Quotient.
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