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BIVA Analytics, a plug-and-play analytics platform offering ecommerce businesses a unified analytics perspective across multiple platforms, today said it has raised $500,000 in a seed funding round led by Equanimity Ventures.
The round also saw participation from T-Hub, SucSeed Ventures, WarmUp Ventures and angels.
Empowering e-commerce businesses
Founded by Abhiram Kolli and Akhila Ganti, BIVA Analytics is focused on empowering e-commerce businesses by aggregating data from various sources, including e-commerce stores, marketplaces, marketing platforms, logistics platforms, payment gateways, and order management platforms.
The startup offers a unified dashboard and intuitive pre-built reports, enabling workflow automation and streamlined data interpretation.
"This successful fundraising round is a testament to the hard work and dedication of our entire team. We are excited about the future and are well-positioned to accelerate our growth, drive innovation, and make a lasting impact in the B2B SaaS Analytics space," the founders said in a joint statement.
How T-Hub helped BIVA Analytics?
T-Hub said it has played a pivotal role in supporting BIVA Analytics through its Lab32 program. Over the past six months, The startup incubator has been providing guidance to BIVA Analytics on product development, go-to-market strategy, and investor connects.
Mahankali Srinivas Rao (MSR), CEO, T-Hub, said, “Our investment in BIVA Analytics reaffirms our unwavering commitment to fostering innovation within the startup ecosystem. BIVA Analytics epitomizes the pioneering spirit we wholeheartedly champion. This investment perfectly aligns with the strategic vision of T-Hub's T-Fund, which was established to bolster the investment landscape in Telangana and bolster indigenous startups.
With this round of funding, BIVA Analytics plans to focus on product development, market expansion, and talent acquisition.
Additionally, The startup plans to integrate AI for marketing automation and competitor benchmarking.
What does T-Hub do?
T-hub's t-fund is a dynamic force in the startup ecosystem, supporting entrepreneurs through its 6 M framework (money, methodologies, market access, mentorship, motivation, and manpower).
Rajesh Sehgal, Managing Partner, Equanimity Ventures, said, “BIVA’s platform empowers e-commerce businesses with unified analytics, automation, and growth potential. Abhiram and Akhila have a deep understanding of user problems, which is reflected in the robust SaaS platform that they have built. Until now, they have been under the radar fine tuning the product."
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