India's men’s premium innerwear and lifestyle brand XYXX has raised Rs 110 crore in a Series C funding round led by Amazon Smbhav Venture Fund, with participation from all existing institutional investors, including Sauce.vc, Anicut Capital, DSG Consumer Partners and Singularity Growth Opportunities Fund.
The startup plans to use the raised funds for strengthening its positioning in the men’s apparel and lifestyle space.