Actor Rajkummar Rao joins Cashify as a brand ambassador

Cashify, India's leading e-commerce marketplace for old electronic gadgets, today said it has appointed National Award-winning Bollywood actor RajKummar Rao as its first brand ambassador to promote its products and services through both offline and online channels.

As the actor personifies the brand ethos of dependability, responsiveness, approachability, and dynamic personality, the partnership is expected to give a strong face to the brand's philosophy, the startup said in a statement.

With this, Kumar will promote the products exclusively for the smartphone buyback category across digital media platforms through campaigns and promotional activities, the statement added.

The announcement comes two weeks after it acquired omnichannel platform Unishop for an undisclosed sum.

Mandeep Manocha, CEO & Co-Founder of Cashify, commented on the collaboration with Raj Kumar Rao:

“It gives me immense pleasure to welcome Raj Kumar Rao to the Cashify family. He is an exemplar of a self-made actor, someone who is extremely versatile in his choice of work and roles, delivering credible, authentic content for audiences. His story is an inspiration to the ‘aam aadmi’ of India and resonates with the spirit of our brand and aims to engender the same level of trust and dependability in our products and services.”

He further said, “Most of the people in India have been used to dealing with the unorganized players where there is a lack of transparency, limited selection and availability, no quality assurance or warranty, and absence of clarity about the genuineness of the gadget. At Cashify, be it buyback or refurbished phones, the users are at the helm of every transaction."

"Swift device evaluation, objective diagnosis, complete data security, and valid bill for every device are ensured whenever anyone sells a phone at Cashify. All refurbished devices go through multiple checks before making it to the end-user who gets a 6-month warranty benefit as well. We as a brand are constantly pushing the boundaries, as we aspire to be relevant and truly connect with our customers, much like the renowned actor.”

Commenting on the development, RajKummar Rao stated: “With the onset of COVID-19 pandemic, the concept of a distributed workforce and distance learning became a reality. Work, studies, and shopping all shifted to digital and have pushed users to buy second-hand gadgets but there were people who could not afford it. Cashify efforts in democratizing technology by making it accessible to all by its various campaigns are commendable. As a brand ambassador, I seek for brands that I relate to and can be impactful for, and this partnership makes me fulfill that very purpose.”

Cashify, founded by Manocha, Nakul Kumar, and Amit Sethi, is a re-commerce marketplace that provides an online platform for selling old or used electronic gadgets, primarily smartphones, but also laptops, tablets, desktop computers, and gaming consoles.

In seven years, the company, which began in 2013, has grown to more than 1,500 serviceable locations. Cashify, which has over 2 million customers, is also an exclusive buyback partner for Apple, Xiaomi, OnePlus, Vivo, Oppo, HP, Samsung, and Dell in India.

Also Read:

• Bewakoof.com onboards Rajkummar Rao as a brand ambassador

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