IvyCap-backed Bewakoof.com onboards Rajkummar Rao as a brand ambassador

Mumbai-based apparel brand Bewakoof.com, which is known for its unique product designs, has onboarded popular Bollywood actor Rajkummar Rao for a new marketing campaign.

The brand believes that synergy between both brands led to roping in Rajkummar Rao for promoting Bewakoof across all digital platforms. It also said Rajkummar Rao appeals to the youth and becomes vehicles for self-expression, the brand said in a statement.

The marketing campaign will see Rajkumar flaunting a range of quirky tees from Bewakoof as he said, “Puraane boring kapdo se banani doors hai, mere dost, thodi bewakoofi zaroori hai.”

Commenting on the development, Prabhkiran Singh, Co-founder CEO, Bewakoof, said: “When we started looking for a celebrity for promoting our brand, we wanted someone who not only personifies our brand ethos but is also our perfect customer."

"Rajkummar has wowed us with his stellar performances and unique choices. Thus, getting Rajummar on board felt like the most obvious and natural choice. As we have rolled out the campaign, our customers are excited to see the actor they love wearing their favorite brand. You will see more such celebrities joining our Bewakoof gang," he added.

Actor Rajkummar Rao is well known for his thought-provoking roles in movies like Newton and Shahid to horror comedies like Stree and Roohi and heart-touching films like Bareilly ki Barfi, he is the most loved actor cutting across demographics and geography, the company said.

Speaking on the association, Rajkummar Rao, said: “I am delighted to be associated with Bewakoof. Since its launch, Bewakoof has managed to create its own distinctive space in online shopping in India and I am happy to be associated with a brand as unique and special as Bewakoof.”

Founded in 2012 by Prabhkiran Singh, Currently, the platform has a fan base of 6 million users across its social media platforms and is well known for engaging with customers through topical memes.

Bewakoof is backed by marquee investors like IvyCap, Investcorp, Pratithi Investment Trust, Aarti Corporate Services, IndigoEdge, Pranak Consultants, Nikhil Vora, Uniqorn Ventures, Rohit Bansal, and Kunal Bahl (CEO of Snapdeal).

The brand claims that it sells 20,000 units of apparels and accessories every day and has 10 million registered customers.

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