- The startup will utilize the funding in awareness initiatives around its product line and will focus on strengthening the growth.
- Superbottoms sells reusable baby products such as cloth diapers in its marketplace.
- It previously raised Rs 1.6 crore from Titan Capital and Venture Catalyst.
Thane-based Superbottoms, an eco-friendly baby apparel products marketplace, has raised $2 million (about Rs 14.6 crore) in a Series A funding round led by India-focused venture capital firm Saama Capital and Singapore-based investment firm DSG Consumer Partners.
Superbottoms will utilize the funding in awareness initiatives around its product line to a larger audience base, the founder said in a statement.
Prior to this, Superbottoms had raised Rs 1.6 crore in November 2018, co-led by Gurgaon-based Titan Capital and early-stage startup investor Venture Catalyst. DSG Consumer Partners is an early investor in the startup.
Founded in March 2016 by Pallavi Utagi, Superbottoms is an online marketplace that sells eco-friendly reusable cloth diapers for babies. The startup processes more than 30,000 diapers orders on a monthly basis through its own website and partnered marketplace such as Amazon and Flipkart.
Speaking on the investment, Ash Lilani from Saama Capital, said, At Saama Capital, we believe there is unmet demand in the baby care segment. There is a clear consumer shift towards better-for-you, high-quality products across verticals.” ET reported.
SuperBottoms being the market leader is well poised to lead the same. We are bullish on the underserved baby care segment in the country,” said Deepak Shahdadpuri, Managing Director at DSG Consumer Partners.
DSG Consumer Partners is a Singapore-based investment firm that mainly invest in India and Southeast Asian regions.
“Considering our diapers are healthier, more convenient and 75% less expensive than disposable diapers in terms of lifecycle cost, we believe we have a ready opportunity in the Indian market,” said Pallavi Utagi, Founder & CEO of Superbottoms.