Amazon India introduces miniTV, a free video streaming service

Ecommerce giant Amazon India, on Saturday, announced the launch of the free video streaming service miniTV which is available in the Amazon shopping app. Currently, the app is available for Android users and soon will be available for iOS and web users in the next few months, the company said.

Amazon has already made its place in a video streaming segment through its Prime Video platform. The new free video streaming service 'miniTV' will feature popular web series, comedy shows, technology news, food, beauty, fashion, and more.

The new streaming service includes content from various mediums like TVF, Pocket Aces, and some leading comedians, including Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Prajakta Koli, Swagger Sharma, Aakash Gupta, and Nishant Tanwar.

Apart from this, miniTV is also featuring content in various categories. The company has also collaborated with other content creators, including Kabita’s Kitchen, Cook with Nisha, Gobble, Trakin Tech, Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra, and ShivShakti. To increase the user base of miniTV, It will continue to add more exciting and exclusive content in the coming months, the company said.

What’s the difference between Prime Video and miniTV?

Prime Video is a separate service that can only be used with the Prime membership.

"miniTV is completely free and will not require a separate app. While Prime Video requires a Prime subscription and has a collection of amazing Amazon-Originals and various latest movies in English and several Indian languages," the company said in a statement.

"With the launch of miniTV, Amazon.in shopping app is now a single destination for customers to shop from millions of products, make payments and watch free entertainment videos," the company added.

Now the competition is getting closer as Amazon's rival Flipkart had already launched its free video streaming service named "Flipkart Videos" in 2019.

Taking competition aside, Both these platforms have to take care about what they portray as indicated by an incident in late March when Amazon issued an apology to users in the South Asian nation for a political drama series over allegations that a few scenes in miniseries had hurt religious sentiments of a group.

According to the GlobalNewsWire report, The global video streaming software market size is expected to grow from $6.1billion in 2020 to $15 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 19.7%.

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• Prime Video, Netflix, Hotstar, among other OTT platforms adopt self-regulation toolkit

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