Hyderabad-based Ayurvedic beauty brand Vedix, which is known for its customized lifestyle ayurvedic products, today announced it has onboarded Bollywood actor Kunal Kapoor for its new marketing campaign that is designed to promote hair care range of products.
With this, the company is targeting to increase its reach among male users in the country.
Founded in 2018 by Sangram Simha, Chaitanya Nallan, and Veerendra Shivhare, Vedix is an Ayurvedic beauty & wellness brand that provides customized Hair, Skincare, and Wellness regimes. The brand's unique proposition is to curate products to suit each individual’s body characteristics, as identified by their doshas.
The brand claims that it reaches close to one lakh customers every month with a repeat ratio of 65% double the industry average. Since its inception, It has helped over one million customers manage their skin and hair problems.
"Every individual wants to look good and feel confident about their hair. Balding is a common phenomenon, especially among men. But richly crafted Ayurveda solutions that are customized for every customer can help them manage hair loss and also generate new hair growth," Jatin Gujrati, Business Head - Vedix said.
"We are excited to begin this partnership with Kunal Kapoor who is confident in his skin and lights up screens every time he comes on. Vedix too brings the same effect on its customers. Vedix believes we are the true inheritors of the 5000-year-old tried and tested Ancient Indian Heritage of Ayurveda and bring it to our customers in India and globally in a Modern Avatar," he adds.
To increase its customer reach, Vedix has recently launched its products on e-commerce platforms like Amazon, Flipkart, Purplle, Myntra, and Tata Cliq. Currently, The brand has a run rate of Rs 160 crore and aims to clock revenues of Rs 500 crore by 2025, it said.
Commenting on the association with Vedix, Kunal Kapoor said: “A large number of men in India reported hair loss in 2020. This is because of work pressure and the stress of the pandemic. But also because of the simple fact that as you age, your hair needs more care. Hair Fall is not only about genetics."
"Many of us don't know that fancy hair products have harmful chemicals that damage your hair over time. Vedix has spent a lot of time researching and understanding Ayurveda to formulate a regimen to fight hair fall, reduce dandruff and boost hair growth. Their real-time analysis of hair problems helps you pick up just the right regimen for you," he added.
Apart from this, The brand will also be rolling out an entire range of focussed men's specialized and customized face cleansers, moisturizers, face cream, face lotion, face gel, face serum, face toner, and shampoo.