Gurugram-based CashKaro, offering cashback and rewards on shopping from ecommerce marketplaces, recently onboarded Genelia Deshmukh as its brand ambassador.
As part of the appointment, CashKaro said it has released a 360-degree advertising campaign featuring Deshmukh, which describes how shopping via its platform will help users earn extra cashback to transfer to their bank. A series of three films encapsulate this value proposition of CashKaro with Deshmukh and three of her family members, providing relatability amongst today’s audience.
With this new campaign, CashKaro plans to grow its 20 million user base to more than 100 million in the coming years.
“Genelia’s infectious energy, authenticity, and widespread appeal make her the perfect ambassador for CashKaro, as we continue our journey of reshaping the online shopping experience for millions of Indians. This partnership starts a new and exciting chapter as we remain committed to our promise of offering our users unmatched value, convenience, and savings,” said Rohan Bhargava, co-founder of CashKaro and EarnKaro.
Swati Bhargava, co-founder of CashKaro and EarnKaro, said, “Our association with Genelia will further solidify CashKaro as the country’s go-to savings destination for shoppers. Through this campaign, our attempt is to build awareness about CashKaro and demonstrate how it is super easy to save 1000s every month via CashKaro."
In November last year, CashKaro raised Rs 130 crore in a Series C funding round led by Affle Global Pte. Ltd. (AGPL). It is also backed by prominent investors, including Kalaari Capital, Ratan Tata, Korea Investment Partners, and more.
Cashkaro, through its online platform, offers coupons, price comparisons, and deals to consumers to earn cashback and rewards for online shopping e-commerce sites. The platform has partnered with several e-commerce brands, including Flipkart, Amazon, Tata 1mg, and Myntra.