Curefoods acquires pan-India rights for doughnut and coffee brand Krispy Kreme

Cloud kitchen and food services startup Curefoods has acquired the pan-India rights for global doughnut and coffee chain Krispy Kreme, extending its presence into North India with the addition of seven retail stores and four cloud kitchens in the Delhi NCR region.

While the financial terms of the deal remain undisclosed, the acquisition strengthens Curefoods' position as the exclusive operator of the brand across the country.

Market presence

With this move, Bengaluru-based Curefoods now runs over 100 Krispy Kreme locations across India, including a mix of dine-in outlets and cloud kitchens. The announcement comes just months after Curefoods acquired Krispy Kreme's South and West India operations in December last year.

"Delhi NCR is the beginning, and we are committed to scaling Krispy Kreme in a way that's sustainable, accessible, and exciting for our consumers," said Curefoods founder Ankit Nagori.

"With full national rights now under our umbrella, we are excited to build a unified strategy for brand growth, customer experience, and innovation across the country."

The expansion into Delhi NCR includes high-footfall locations such as Worldmark Aerocity, Select Citywalk Mall in Saket, Ambience Mall in Gurgaon, Promenade Mall in Vasant Kunj, and Mall of India in Noida. The company is now eyeing Western markets, with Mumbai slated as a key next focus.

Curefoods' brands

Founded in 2020 by former Flipkart executive Nagori, Curefoods operates a portfolio of food and beverage brands, including EatFit, CakeZone, Nomad Pizza, Sharief Bhai, Olio Pizza, Frozen Bottle, and now Krispy Kreme. It currently manages more than 500 cloud kitchens and physical outlets across 40 cities in India.

Curefoods reported a 53% year-on-year revenue increase in FY24 and significantly reduced its net losses. The company's aggressive expansion is taking place against the backdrop of strong industry tailwinds.

According to a report by the National Restaurant Association of India, the cloud kitchen segment grew at a compound annual growth rate of 30–40% between 2019 and 2024 and is expected to grow at 35% annually over the next four years.

The acquisition also follows Curefoods' broader consolidation strategy in India's F&B market. It has previously acquired foodtech startup Yumlane, merged with Mumbai-based Maverix, and secured the southern India franchise rights for U.S.-based pizza brand Sbarro.

The company is reportedly planning to raise $300–400 million through an IPO in late FY26 and has reportedly restructured itself as a public entity in preparation.