D2C Ayurveda brand Kapiva elevates COO and CRO as co-founders

Homegrown ayurveda D2C brand Kapiva today announced it has elevated Shantanu (COO) and Anuj Sharma (CRO) as its Co-Founders.

Kapiva said that Shantanu's primary focus will be on advancing the brand as a strategic asset, along with curating science-backed products. While, Anuj will concentrate on integrating technology to seamlessly deliver comprehensive health outcomes.

Shantanu brings extensive experience in marketing and e-commerce from his roles at Uniqlo and P&G across India, Southeast Asia, and China. Collaborating closely with Ameve, he will accelerate Kapiva's growth by penetrating deeper into the Indian market. Anuj Sharma is a seasoned growth leader who has previously worked with brands like Myntra and Disney+ Hotstar. 

He will be focused on enhancing the tech infrastructure, developing innovative solutions to enhance health outcomes, and driving profitability and sales across different regions. Their collective expertise, combined with Ameve's vision, is poised to elevate Kapiva's standing in the wellness industrym, the company said.

Ameve Sharma, Co-Founder of Kapiva, said, “Shantanu and Anuj have made significant contributions to Kapiva’s journey over the last 2 years. Their expertise and experience have propelled the brand's sales fourfold during this period. I'm thrilled to join forces with them to further enhance awareness and adoption in this industry. We strongly believe this is just the beginning, with substantial untapped potential waiting to be unlocked."

Shantanu, Co-Founder of Kapiva (Formerly COO), said, "Kapiva is one of the fastest-growing startups in the country. I am thrilled to be part of its journey and contribute to its success. I believe Ayurveda has the potential to positively impact lives, similar to the way Yoga has worldwide. We are gearing up to reshape the narrative of Ayurveda."

"We are entering an exciting phase in an industry that is shaping the future. I am immensely thrilled to join visionaries Ameve and Shantanu on this journey. Together, we can empower global consumers with holistic and contemporary solutions, and align with the government's vision to position India on the global stage by elevating Ayurveda as a significant export," said Anuj Sharma, Co-Founder, Kapiva (Formerly CRO).

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