Digital Marketing solutions company Intellemo has raised over Rs 3 crore in a seed funding round led by Inflection Point Ventures, with participation from Kunal Shah (Founder of Cred), Soonicorn LLP, Rahool Sureka & Saurabh Aggarwal (Co-Founders of Fitso), and Amit Gupta (Co-Founder of Badri Ecofibers).
The startup said it will use the raised capital to expand the tech team, scaling video ads tech to provide instant landing pages and integrate among the other ad platforms.
Founded in 2018 by IIT Delhi alumni Saurabh Gupta, Intellemo is a digital marketing platform that provides instant marketing campaigns to make it super easy to run marketing for businesses.
The startup said it allows users to select the industry, specify the goals along with their business information, and then get recommendations of ad posts that are ready to deploy within minutes. Once published, the ads are auto-optimised as per budget and goal to get the best ROI.
The majority of small business owners today have trouble with digital marketing. Due to a lack of knowledge to reach their target audience and showcase their products’ full potential. The Intellemo SaaS-based plug-and-play solution is designed to be a one-stop digital marketing solution for any business, the startup said.
Intellemo said the program is designed for small business owners who have websites but do not have a marketing department. It claims to have supported over 8,000 brand accounts and created 1000+ accounts.
“New start-ups and businesses need marketing solutions that are easy to understand, quick to deploy and perform at par with bigger companies with resources. But current solutions are not capable of meeting this upcoming demand at scale. It can only be satisfied if readymade campaigns are crafted beforehand, sold as a product in an online e-commerce marketplace and delivered instantly on demand,” said Saurabh Gupta, Founder & CEO of Intellemo.
Mitesh Shah, Co-founder of Inflection Point Ventures, said, “We are living in a hyper digital world where it is a necessity for every company irrespective of their size to be discovered online and promote their services and product to reach their customers. Intemello is solving this by taking the SaaS route as it becomes cost friendly for small and medium businesses.”
“Companies who have smaller budgets allocated to marketing and ads can now utilise a SaaS service without feeling the extra pressure. As more SMEs go digital, we see this market growing and exploding. At IPV, we back businesses who are able to see ahead of the curve and can deliver on their vision,” Mitesh said.
Keeping up with the challenges of modern online platforms and user experiences has become increasingly complex with the rapid growth of new technologies.
As of 2021, the digital advertising sector has generated revenues to the tune of Rs 246 billion in India. Given that digital marketing is only going to increase, Intellemo plans to capitalize on this opportunity by providing a highly innovative and user-oriented marketing solution, it adds.