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Walmart-owned ecommerce giant Flipkart said it has witnessed 1.4 billion customer visits over its 7-day shopping festival, The Big Billion Days (TBBD) 2023. The sale showcased a significant premiumisation trend across the country, with smartphones, laptops, tablets, and Home appliances being the top choices.
“This year’s ‘The Big Billion Days’ has received great response from both customers and our extensive network of sellers across the country, which reaffirms Flipkart’s purpose of delivering value and convenience to the larger ecosystem," said Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group.
Delivering to remote areas
Flipkart said that it has made product deliveries to remote areas including Andaman, Hayuliang in Arunachal Pradesh, Choglamsar in Ladakh, Kutch in Gujarat, and Longewala in Rajasthan.
The company said that this year's TBBD also saw the largest fleet of women wishmasters, with Flipkart's Kirana partners delivering over 4 million packages in the first four days. The event also marked a 2X growth in crorepati sellers compared to TBBD 2022, it said.
Supporting the Artisan community
Flipkart's Samarth programme, which is dedicated to the artisan community, launched the 'Indian Roots Store Front'. This enabled a vast community of weavers and artisans to showcase over 3.5 lakh products across various categories. The Samarth sellers experienced a 6X growth compared to the pre-festive period, Flipkart said.
Financial growth during the sale
Flipkart introduced new on-app experiences such as Flippi, Vibes, SPOYL, and Flipverse, all of which saw significant engagement. The company's Video Commerce offering reached its highest viewership, with a majority of viewers from Tier 2 and beyond regions.
Financially, the Flipkart Axis Bank Credit Card saw an 8X growth in overall spending, while Flipkart Pay Later grew by 4X. The company also witnessed a 60% increase in Flipkart Plus memberships compared to TBBD’22.
Focusing on sustainable supply chain
While the company witnessed success in the 10th edition of Big Billion Days, Flipkart said it is focused on sustainability, particularly in its supply chain. The company is working towards eliminating single-use plastic and strengthening its commitment to electric vehicles.
As part of its Net-Zero commitment, Flipkart's warehouse in Haringhata, West Bengal, received the Green Warehouse Platinum Certification from IGBC, recognizing its global leadership in sustainability.
Creating 1 lakh jobs across the supply chain
"We continue to spread festive cheer by creating 1 lakh new job opportunities across our supply chain, including fulfillment centers, sortation centers and delivery hubs. We strengthened another pillar of the Indian retail ecosystem by expanding our kirana program, and this year, over 4 million deliveries were made by these partners in the initial days of TBBD. This truly reflects the impact Flipkart has made on the ecosystem, where year after year, we have witnessed millions of individuals embrace the power of digital commerce," Kalyan added.
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