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Flipkart Wholesale, India's homegrown Flipkart Group's digital B2B marketplace, announced today the expansion of its operations across seven cities in Bihar, to provide local fashion retailers with a safe and seamless platform to buy apparel and footwear delivered to customer's doors.
Besides Flipkart Wholesale digital platform will also provide a significant boost to MSME fashion suppliers and artisans in the region through pan-India supply chain integration, as well as help maintain their businesses operational by providing a vibrant marketplace for them to sell their products.
Previously, fashion retailers in Bihar who were unable to travel to fashion hubs for product sourcing due to the outbreak of COVID-19 would now have access to the Flipkart Wholesale app.
It is a safe one-stop destination for a wide selection of men's wear, women's wear, kidswear, and footwear from hundreds of sellers across all fashion mandis in India, including Jaipur, Kolkata, Mumbai, Kanpur, Delhi, Surat, Agra, and other cities as well.
Speaking on the development, Santosh Kumal Mall, IAS, Secretary, IT, Government of Bihar, said, “We congratulate Flipkart Wholesale for entering Bihar in the first year of its operations. We hope that the B2B platform boosts the livelihood of local fashion retailers in our state through a safe, digital means to buy quality merchandise.”
The Flipkart Wholesale app is now available for fashion retailers in Patna, Purnea, Katihar, Munger, Madhubani, Bhagalpur, and Muzaffarpur, with plans to expand to other Bihar cities in the coming months.
The fashion retailers of the said seven cities will also receive 10% extra guaranteed savings on their first transaction on Flipkart Wholesale, as well as additional benefits on bulk purchases.
Furthermore, as a result of this launch, customers now have access to an easy credit facility to manage cash flow, a wide range of Flipkart-assured quality products, simple and convenient order returns.
And it will provide quick product delivery directly to their shops with an easy order tracking facility because of the Flipkart ecosystem's micro-market level B2B and B2C insights to better understand customer demands in their area so that they can buy and sell the right products.
Adarsh Menon, Senior Vice President, and Head - Flipkart Wholesale, said, “Bihar is an
important state for us, and we are excited about growing our footprint here. At Flipkart
Wholesale, our key goal is enabling the digital transformation of kiranas and MSMEs using
locally developed technology and strong supply-chain capabilities."
"We are confident that this technology-driven platform in Bihar will help local businesses create new livelihood opportunities, boost the local economy, and build a more resilient retail ecosystem,” he added.
Flipkart Wholesale has expanded to over 3,000 pin codes, engaged with hundreds of resellers, and enabled over 7 lakh listings for footwear, accessories, and clothing for retailers since its launch in the fashion category in September last year.
Amid the pandemic, the Flipkart Group prioritized the safety of supply chain and delivery executives, as well as customers. Thousands of delivery heroes have been able to keep customers safe by reducing the requirement for them to leave their homes to purchase goods.
Simultaneously, Flipkart has been able to assist lakhs of sellers/MSMEs in keeping their businesses operational by providing a vibrant marketplace for them to sell their products, thereby creating lakhs of much-needed jobs. With the recent increase in the number of cases, Flipkart has maintained the highest level of safety and SOPs developed and institutionalized over the last several months.
“We are delighted to partner with Flipkart Wholesale, to explore the huge market potential
this space holds and reaches consumers beyond boundaries. Through this strategic
partnership, we aim to further strengthen our distribution network and tap newer markets to
showcase our offerings to a larger consumer base, starting with Bihar,” said a
spokesperson for TCNS Clothing Company Ltd, which sells women’s wear brands like
W & Aurelia.
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