House of brands FS Life rebrands its jewellery brand as 'March'

House of brands FS LIfe-owned jewellery brand Mikoto has rebranded itself as 'March'. With this, the jewellery brand aims at offering fine silver jewellery and intends to provide its products at affordable prices.

According to the brand, its design aesthetic is "Minimally Maximal', where each piece exudes the boldness of silver in an overall elegant design. The ergonomic design ensures that each piece is optimised for ease and comfort, such as adjustable rings.

The startup claims that each jewellery piece comes with a certificate of authenticity for silver, ensuring that the brand maintains quality standards across each stage of production.

Launched in February 2022 and has grown extensively in the last year. Apart from its online portal, March also plans to launch in the offline market across the country.

"Our aim is to make jewellery an effortless experience for women. We want to empower them with knowledge and offer them quality silver jewellery that complements their everyday to occasion wear style," says Ayushi Gudwani, Founder of March.

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