Houseware, a warehouse-native revenue engine for SaaS companies, raises $2.1M in funding

Houseware, a warehouse-native revenue engine for SaaS companies, has raised $2.1 million in a seed funding round led by Tanglin Venture Partners.

The round also saw participation from GTMfund, Better Capital, and prominent angel investors from leading SaaS businesses, including Snowflake, Stripe, Carta, Zendesk, Superhuman, and others.

The startup plans to use the raised capital to grow its customer base, expand its team, and double down on alliances with partners like Snowflake to scale its offerings.

Founded in 2021 by BITS Pilani Alumni Divyansh Saini and Shubhankar Srivastava, Houseware said it enables SaaS businesses to create a true new-age CRM built on the cloud data warehouse for the modern world. The startup combines the power and depth of the modern data stack (tools like Snowflake) with the beauty and agility of the best of consumerized SaaS (tools like Notion).

"Data and metrics have come into sharp focus over the past 6 months across SaaS businesses with board meetings now seeking answers to the cost of customer acquisition, which lead channels are working the best, or how product usage links to churn. Investors are focused on solid unit economics and the path to profitability, so that a lot will depend on hard-core, disciplined, top-decile business execution. Houseware plans to address these questions for the ecosystem to shape the next decade of SaaS, fuelled by sustainable growth and profitability concepts," said Divyansh Saini, Co-founder & CEO of Houseware. 

Sankalp Gupta, Partner at Tanglin Venture Partners who led the round, said,"Houseware is building at the cusp of two really broad markets - the modern data stack and system of records like the CRM inside SaaS companies. Divyansh and Shubhankar are exceptional founders with deep product thinking. At Tanglin, we've been fortunate to have partnered with them early in their journey and look forward to supporting them as they create a seismic shift in this low NPS, deep TAM market. "

"Executives across the revenue function are under tremendous pressure to find avenues for growth. Metrics and access to these insights to run experiments are at the heart of this problem. Houseware is becoming mission-critical across our users, with up to 30% using the product daily," added Divyansh Saini.

"During my time as a GTM operator at various SaaS companies, I would have loved something like Houseware. The experience of being able to run with use cases across different segments is powerful for any scaling SaaS company looking to find their alpha (and now even more critical during this downturn)," says Scott Barker, Co-founder & Partner at GTMfund. 

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