Hyperlocal super-app magicpin has partnered with the National Cooperative Consumers Federation of India (NCCF) and has started selling tomatoes at Rs 70 per kg through select online platforms registered on the government-backed Open Network for Digital Commerce (ONDC) across 90+ pincodes in Delhi-NCR.
The development comes amid the massive surge in prices of essential commodities continue across the country.
As part of the partnership, Magicpin will sell tomatoes in Delhi-NCR at Rs 70 per kilogram, which will be made available hrough the ONDC platform. The startup is also offering a maximum purchase limit of two kilograms of tomatoes at Rs 140 per user per week and those will be delivered to the doorstep of consumers.
Notably, Within two days of launch, The startup claimed to have delivered over 1,000 orders across over 90 pincodes in Delhi-NCR.
Commenting on the initiative, Anshoo Sharma, CEO and Co-founder at magicpin said, “We are excited to join hands with NCCF and ONDC, enabling us to offer tomatoes at an incredibly subsidised rate of Rs 70 per kilogram in Delhi-NCR. At magicpin, our mission has always been to provide convenience and value to our users with extra savings, especially during challenging times when essential commodities are facing price fluctuations. We have witnessed the overwhelming response, delivering 1000 orders across 90+ pincodes in Delhi-NCR in just 2 days. NCCF and ONDC’s initiative aims to stand with the consumers during challenging times and magicpin as the largest buyer app on ONDC is committing to contributing towards its success.”