IKEA India to launch its first city store in Mumbai

After the launch of a large-format store in Navi Mumbai last year, Furniture giant IKEA India today announced the launch of its first city store in Mumbai to make its products more accessible to the city's customers.

According to a statement, The new IKEA city Store will be located at Utopia City, one of the top shopping and retail destinations in Worli (Mumbai), and well-connected to the rest of the city.

The development is part of its omnichannel approach to expand its presence across the Indian market. "In line with IKEA’s long-term commitment to Maharashtra and India, the Worli store will be the first of its kind in India, following cities such as Paris, Moscow, and Shanghai," the company said in a statement.

The new city store format allows IKEA to be adapted to smaller spaces in an urban context, which is between 50,000 - 100,000 sq ft, whereas the traditional big IKEA blue box, is typically 400,000 - 500,000 sq ft.

The upcoming store in Worli will cover the area of 80,000 sq. ft and will open towards the end of 2021, with completing all safe shopping measures in place, the company adds. The company also said that there will be further store openings in the next year.

Additionally, The city store will have a restaurant and services such as remote planning, personal shopper, and Click & Collect under its omnichannel landscape.

Speaking on the development, Per Hornell, Market & Expansion Manager, IKEA India, said:

"With our first IKEA India city store in Worli, we will continue to meet many more people in Mumbai with our beautiful, affordable and sustainable home furnishings solutions for creating a better everyday life at home. As part of our omnichannel approach, we will continue to introduce new meeting points to meet new customer expectations, always with the customers’ needs and dreams in mind.”

IKEA India is also aiming to meet 200 million people in India over the next few years with an omnichannel approach. The company had first opened its store in Hyderabad in 2019, followed by its Navi Mumbai store in December 2020. According to the company, The third large IKEA store is expected to open in Bengaluru next year. 

IKEA has been sourcing from India for more than 35 years with close to 50 suppliers, 45,000 direct employees, and 400,000 people in the extended supply chain in India producing for IKEA stores worldwide.

It also works with Indian social entrepreneurs, engaging close to 2,000 women artisans to produce unique limited-edition products for its global stores.

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