Ritesh Agarwal's OYO Rooms launches virtual front desk solution in UK

Ritesh Agarwal's hospitality firm OYO Rooms has announced the launch of a virtual front desk solution for its partner hotels in the UK.

According to the company's statement, GPT-4 powered virtual front desk, powered by GPT-4, will eliminate waiting time for its customers offering a quick 5-minute check in experience, help and guide international travellers who do not speak the local language and will also lead to faster response and resolution. 

OYO further claimed that the system automates payment collection, streamlining the entire process for a hassle-free experience and will also analyse guest preferences to provide tailored recommendations for activities, dining, and local attractions.

Gautam Swaroop, CEO of OYO International said, “Guest facing tech such as the Contactless Self Check-in solution is not only important for enabling a seamless experience for guests, but also helps drive bookings and provides revenue-enhancing solutions for our hotel owners. The virtual front desk serves as a powerful tool that provides guests personalized hotel recommendations, exclusive offers, and seamless navigation. This also contributes to boosting bookings on OYO's own platforms, creating an additional revenue stream for hotel owners.”

Puneet Yadav, Head – OYO UK added, “There has been an increasing shift in consumer behaviour where they prefer digital-first interactions, convenience and personalisation. This has steered the hospitality industry towards the adoption of guest-facing technology. At OYO, we have made a conscious effort to advance our tech stack to keep up with new customer demands and advanced technologies.”

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