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DHL's Blue Dart rebrands its Dart Plus service as Bharat Dart

Vivek Vishwakarma
New Update
Blue Dart rebrands Dart Plus service as Bharat Dart

Blue Dart rebrands Dart Plus service as Bharat Dart

DHL-owned logistics solutions provider Blue Dart, which also has a presence in other international markets, has rebranded its Dart Plus service as Bharat Dart.

What is Bharat Dart?

Bharat Dart (formerly Dart Plus) is a time-sensitive delivery service that the company says is backed by speed, security, and handling with value-added features and benefits like complete visibility on the last mile through a robust system and easy payment options.

Explaining the reason for rebranding, The company said the idea stems from an extensive discovery and research process aimed at aligning itself to the evolving needs of its customers. 


"Blue Dart Express Limited invites all stakeholders and customers to join on this transformative journey as the company continues to connect Bharat to the world and the world to Bharat," the company said in an exchange filing.

Pablo Ciano, CEO of DHL eCommerce, said, "As India approaches its centenary year in 2047, the focus on e-commerce and logistics has become paramount. Our DHL Group Strategy 2025 has identified e-commerce as a megatrend, and we are committed to our objective of 'Connecting People, Improving Lives.'

"We firmly believe in the immense potential to spotlight the unique products and services offered by India's small businesses and MSMEs in tier II and tier III cities on a global stage, enabled by our seamless delivery solutions. This vision harmonizes seamlessly with the government's 'Make in India' initiative," Paplo said.

Balfour Manuel, Managing Director, Blue Dart, said, "During India's recent G20 Presidency, the need to harmonize growth, efficiency, and resilience as one large family was brought forth. The government's vision of 'One Earth, One Family, One Future,' which underscores unity and purpose, aligns seamlessly with Blue Dart's forward-thinking approach, cementing its position as a trailblazer in the logistics industry.

"This rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country. Bharat Dart is the first step in a new and exciting chapter for our company and our nation. We are dedicated to leveraging our expertise to elevate our capabilities and enhance the overall customer experience," Balfour added.

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