Luke Coutinho-founded You Care Lifestyle hires CEO and CSO

You Care Lifestyle (YCL), co-founded by serial entrepreneur Luke Coutinho and Narendra Firodia, said it has hired Abidali Dantrelia as Chief Executive Officer (CEO) and Mugdha Parolia as Chief Strategy Officer (CSO). 

YCL is an independent verification platform that ensures transparency and credibility in the wellness sector. Through rigorous third-party certification, the platform verifies brands in food, beauty, and healthcare, helping consumers make informed choices.

Last month, both the co-founders invested $1 million in the Mumbai-based startup.

Who is Abidali Dantrelia?

Abidali Dantrelia brings more than 18 years of experience across sectors including health tech, artificial intelligence (AI), and telecom. Prior to joining YCL, he was the CEO of Reset Tech Global Pvt. Ltd., where he led the company to secure $2 million in funding.

He is also recognized for his role in creating the Aayu App, a digital health platform presented to Prime Minister Narendra Modi during the International Day of Yoga 2022.

At YCL, his role will focus on scaling the startup's credibility marker, the YCL Stamp, which verifies the authenticity of wellness brands. 

Who is Mugdha Parolia?

Mugdha Parolia, with 14 years of experience in wellness, research, and business strategy, was instrumental in launching the Luke Coutinho podcast and online wellness courses, both of which have become key educational platforms in holistic health.

At YCL, she will lead strategic partnerships, drive the growth of the verification platform, and strengthen consumer trust through evidence-based content and rigorous testing processes, aiming to set new industry standards for transparency and product integrity.

Leadership comments

Luke Coutinho, Founder of You Care Lifestyle, said, "YCL looks to build a clean food chain, and these strategic leadership appointments will help to build new standards of transparency and integrity in the wellness industry. We are committed to our mission to build a cleaner, more trustworthy wellness ecosystem for consumers."