Mamaearth-parent Honasa co-founder Varun Alagh raises stake via Rs 50 crore block deal

Mamaearth parent Honasa Consumer Ltd said its co-founder and promoter Varun Alagh has increased his equity stake in the company through a block deal transaction.

In a regulatory filing dated December 29, 2025, the company said Alagh acquired 18,51,851 equity shares, representing 0.57% of Honasa Consumer’s total share capital, at a price of Rs 270 per share. The transaction value aggregated to about Rs 50 crore.

Following the acquisition, Alagh’s shareholding has risen to 10,55,82,701 equity shares, accounting for 32.45% of the company’s total share capital. The aggregate holding of the promoter and promoter group has increased to 11,56,48,401 equity shares, or 35.54% of the total share capital, the filing said.

Honasa Consumer owns FMCG brands including Mamaearth and The Derma Co. The stake increase comes shortly after the company’s strategic entry into the men’s grooming segment through the acquisition of South India-focused brand Reginald Men.

Honasa picked up a 95% stake in BTM Ventures Pvt Ltd, which owns Reginald Men, through a secondary transaction valued at Rs 195 crore.

During the quarter ended September 2025, the company also acquired a 25% stake in Couch Commerce Private Limited, which owns the brand Fang Oral Care, for a consideration of up to Rs 10 crore.

On the financial front, Honasa Consumer reported a profit after tax of Rs 39.2 crore in the September quarter of FY26, compared with a loss of about Rs 18.5 crore in the same quarter last year. Revenue for the quarter rose 16.5% year on year to Rs 538 crore from Rs 462 crore.