Marriage Super app Betterhalf.ai raises $8.5M in a Series A round

Marriage super app Betterhalf.ai has raised $8.5 million in a Series A funding round led by FinSight Ventures (Ex Bumble investor), Mike Krieger, Co-founder of Instagram, and Arash Ferdowsi, Co-Founder of Dropbox.

The round also witnessed participation from Rebel Fund, Nurture Ventures, Leonis Investissement, Derek Callow - Ex CMO of Bumble, Scott Belsky - Founder of Behance, Brendan O'Driscoll - Ex Product Head of Spotify, Manik Gupta - Ex-CPO of Uber, Punit Soni - Ex CPO of Flipkart, and Ravish Naresh - Co-founder & CEO of Khatabook. 

Prior to this, the startup raised $3 million as part of its pre-Series A round in March 2022 from venture capital firms, including S2 Capital and Quiet Capital. So far, It has raised $13.8 million in funding.

Founded in 2019 by Pawan Gupta and Rahul Namdev, Betterhalf.ai operates a marriage super app that offers a full stack of tech-enabled wedding services like photography, venue booking, mehendi, DJ, etc.

The startup recently launched the ‘AstroZodiac’ app that allows people to talk to astrologers and get solutions for all life problems. It claims to have witnessed 2x growth in revenue and 17% Month-on-month growth and recorded a total of $2.5M annualized revenue. 

Additionally, The app saw a 3X surge in our overall number of users and has more than 1 million monthly active users (MAU), it claims.

“Betterhalf represents a breakthrough technology in matrimony space. The platform knows how to leverage technology to its ability in solving large problems & build robust solutions for scale, especially full-stack tech-enabled wedding services makes us immensely confident. The LTV of Betterhalf is extremely high, something that we have not seen in the western world in this space. We look forward to partnering with Betterhalf in their continued growth and winning journey," said Alexey Garyunov, General Partner, FinSight Venture.

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