Mythik appoints Sidharth Kedia as COO months after raising $15 million from SRK's Family Office

Mythik, a technology-first entertainment startup founded by former Housing.com CEO Jason Kothari, has named Sidharth Kedia as its chief operating officer (COO).

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The development comes three months after the startup raised $15 million in funding from a group of investors, including SRK's Family Office.

In his new role, Kedia will oversee operations and strategic finance as the company advances its vision of building the “Disney from the East.”

Kedia, a seasoned media, entertainment and gaming executive, has held senior positions across Reliance, Viacom18, and Nodwin Gaming. Most recently, he was head of JioGames and a senior vice president at Jio Platforms, where he scaled the telecom giant’s gaming division.

Earlier, as CEO of Nodwin Gaming, South Asia’s leading esports company, he expanded the business from one to eight countries, grew revenue tenfold, and raised $50 million in funding. At Viacom18, he served as chief strategy officer, helping drive regional television expansion and shape the company’s digital and streaming offerings.

Earlier in his career, Kedia worked in Reliance Chairman Mukesh Ambani’s office, where he managed the project management office for Jio’s telecom launch and led the integration of Network18 into Reliance Industries.

He also co-founded Ambit Pragma Ventures, a private equity firm where he built the media and entertainment investment practice, raised $150 million, and guided portfolio companies. Kedia began his career at General Electric and is a Chartered Accountant with an M.B.A. from New York University’s Stern School of Business.

“Sid’s experience in media, entertainment and gaming is a rare combination of variety and depth across all key aspects of creating an innovative business in the space. Sid is also a disruptive strategic thinker which makes him a particularly suitable leader for helping build Mythik, where we are pushing the boundaries of established business models and technology to bring Eastern mythology to global audiences for the first-time,” said Mythik CEO Jason Kothari.

“Jason’s ambitious vision for Mythik aligns with how I’ve always imagined our own mythological universe’s potential from both a creative and business standpoint. Since childhood, I’ve been captivated by these stories my grandparents told me and as a huge Marvel fan, I’ve often wondered why our superheroes never got the global spotlight they deserve. We plan to change that at Mythik,” Kedia added.

Founded earlier this year, Mythik raised $15 million in seed funding from investors including Sakal Media Group, BITKRAFT Ventures, VC Grid, Visceral Capital, Shah Rukh Khan’s family office, and Kothari himself. The company aims to bring Eastern mythology, history and folktales to global audiences across multiple formats.