Netcore Solutions Acquires Chiratae, Vertex, And Endiya backed Hansel.io

• Netcore Solutions is a global MarTech company that helps B2C brands create digital experiences with a range of products that help in acquisition, engagement, and retention.
• The acquisition will help the company to expand and strengthen use cases across user onboarding & activation.

Mumbai-based martech company Netcore Solutions has acquired Hansel.io, a real-time, no code, Product Experience (PX) platform in a cash and stock deal.

The acquisition will help Netcore to expand and strengthens use cases across user onboarding & activation, feature adoption, retention & Experimentation for fast-growing mobile app companies.

By acquiring Hansel.io, Netcore will be able to enable product and growth marketers to change the Website and App layout without any code release and run product experiments in real-time.

Founded in 2016 by ex-Flipkart, ex-Zynga product & tech leads, Varun Ramamurthy and Parminder Singh. Hansel.io is a real-time product experience platform used by product managers & growth marketers to place contextual nudges & walkthroughs at the most appropriate time in the customer’s journey to boost user activation, conversions, feature adoption, and engagement on App & Web. It also boasts of a suite of low-code offerings including Feature Management and A/B Experimentation for mobile apps.

In April 2019, Netcore acquired Quinto.io, which enables businesses to automate conversations with the customers and improve customer experience.

Following, In November 2019, It acquired Boxx.ai that uses AI to democratize analytics. With back-to-back three acquisitions, Netcore accelerates the evolution from an Intelligent Customer Engagement & Communications platform towards building the Intelligent CX cloud.

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"As nearly 90% of mobile internet usage is within apps and over 100,000 new apps releasing every month, it is essential for product and growth marketers to focus on continuous enhancement of their in-app user experience," said Kalpit Jain, Netcore’s Group CEO. 

“Every interaction that you do today needs to be Contextual, Personalized, and a delight to your customer. With the amalgamation of Hansel’s capabilities, Netcore will provide the much-needed agility to marketers and Product Managers to run on the fly experiments across the entire customer journey from mobile apps, websites to communication channels. Thus building a seamless end-to-end Customer Experience, in turn helping increase conversions, retention & adoption," he added.

Commenting on the acquisition, Parminder Singh, Co-founder of Hansel, said, "This is a win-win for both companies. Adding Hansel’s capabilities to modify in-app experiences adds a significant ability to Netcore’s offering to Growth & Product teams.

"With our Expertise in the Mobile App Development space & Netcore’s expertise & reach in the industry built over decades will surely help our young team navigate the still-nascent no-code movement better. The combined offering can now be used to manage the end-to-end experience of your users, within and outside the product," he added.

According to the press release, Equirus Digital, an investment banking firm, acted as the exclusive financial advisor to Netcore for the deal. The final transaction closure is yet pending regulatory approval.

Till date, Hansel.io has raised a total of $5.4 million from marquee investors like Chirate Ventures (previously known as IDG Capital), Vertex Ventures, and Endiya Partners.

About Netcore Solutions - Netcore Solutions is a martech company founded in 1998 by Rajesh Jain. Netcore helps B2C brands to create amazing digital experiences with a range of products that help in acquisition, engagement, and retention. 

Netcore currently serving more than 70% of B2C Unicorns in India and SEA like Flipkart, Swiggy, Lenskart, MakeMyTrip, Dream11, Unacademy, Oyo, OLA, Nykaa, and others.

Further, Netcore claims, with its marketing technology, delivers 10+ billion emails a month, 10+ billion SMSes & Web/App Notifications a month, and handles 100+ Billion Events a month. 

Netcore Solutions is headquartered in Mumbai and has its offices in 8 different countries, including North America, SEA, MEA.

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