Homegrown personal care brand TrueFrog has raised Rs 1.65 crore ($200K) from a group of angel investors such as Deep Lalwani (Founder & CEO of Sublime Life), Rehan Sheik (CEO of Clicktech), Jason Jose (Co-founder & Director at XELPMOC), Saurabh Sharma (Founder & CEO of Future Wagon) and Atul Siddam (Co-Founder & Director at Diligent).
The startup plans to use the raised capital to improve the research infrastructure, expand the product portfolio, build the team size, and focus on branding and marketing.
“From being a formulator to founding True Frog, a clean beauty brand that strives towards creating products accustomed to Indian Hair and Skin, brings me immense joy. The response and support from our customers and the beauty industry are inspiring. We intend to excel in the bar set for us as a home-grown brand comparison to the International brands out there”, said Sarika Gawande, Research and Development Head & Co-founder of True Frog.
Subrata Nag, Chairman & Managing Director, TrueFrog says, “Two years of True Frog, the journey has been nothing but incredible. We are grateful to all the investors who believed and supported us to lead the path of clean beauty and have inspired us to aim higher and achieve substantially and sustainably.”
The brand said it has an extensive product portfolio of more than 15 products in the hair care and skin care segment – Cleansers, Moisturizers, Under Eye Cream, Face Oil, Shampoos, Conditioners, Hair Mask, Curl Stylers, Dandruff treatments, etc.
Apart from its own marketplace, TrueFrog also sells its products on e-commerce platforms such as Amazon, Nykaa, Vanity Wagon, and Purplle.