Isha Ambani-led retail giant Reliance Retail has announced the expansion of its footprint in Mumbai with the launch of its eighth AZORTE fashion and lifestyle store.
According to the company's statement, The new store is situated in the Infiniti Mall in Malad and spans a generous 18,000 square feet.
Why a new store?
The expansion is part of Reliance Retail's goal to bolster its footprint in the country. The AZORTE store aims to redefine the fashion landscape in Mumbai, offering a rich blend of global and domestic fashion trends, including an array of footwear and fashion accessories.
The store integrates several groundbreaking technology-driven features to streamline the shopping process from selection to checkout. Among these innovations are mobile checkout options, smart trial rooms, fashion discovery stations, and self-checkout kiosks, all designed to make the customer's journey smooth and enjoyable, the company said in a release.
What's different about this new store?
The storehouses have RFID-enabled interactive screens throughout the premises, functioning as virtual styling assistants.
The company said these screens will assist people in completing their look and even requesting additional sizes or products with a simple touch of a button, eliminating the need to leave the fitting room.
Moreover, It also offers self-checkout facilities to avoid long queues at the checkout counters.
The AZORTE store also enables shoppers to seek guidance and suggestions from in-store fashion consultants, blending the best of technology and human interaction to create a shopping experience that is both modern and personal.
How big is Reliance Retail?
Reliance Retail operates India’s largest retail business with a network of over 18,500 stores and digital commerce platforms across grocery, consumer electronics, fashion and lifestyle, and pharma.
The company recently raised $1 billion from Qatar Investment Authority (QIA) at a valuation of $100 billion. Following this, Several media reports suggested that the company is looking to raise another $2.5 billion from global investors by the end of September 2023.